Online Radio : EP 2
Written by Web Masta on 1 July 2020
So after reading Episode 1, we assume you have taken the decision to pursue the Broadcaster/Online Personality option.
The following article includes the most common tips and tricks in creating a radio show. We will go through this first, as it is essential your show has structure and good content.
You cannot ‘build it and they will come’, it is always better to follow the advice that ‘Content is King’.
There are 2 main types of radio scripts/programmes:
Music Radio: There will be less spoken passages, as your show is based around music. You will intervene before / after the music, announcing artists and titles and maybe giving some fun facts or current news around that person. Your script will mostly consist of bullet points and key words as music radio is generally more free and improvised compared to talk radio.
Talk Radio: There will be mostly spoken passages, as the aim of a talk radio show is to convey information. Here, you will need a more detailed script, however, that doesn’t mean you need to write every word that will come out of your mouth. Having a script with the main ideas is useful in order to structure your live show, it will also help you keep on track.
Who is the target audience?
do you know exactly what type of audience you would like?
Once established who your target audience is going to be than start,
- You have to serve the listener and not yourself. The listener is king.
- Listen to other radio shows in your genre.
- Listen to a wide variety of other radio shows of the type that you’re interested in.
- Take notice and write down the elements that other shows have, to help guide what you want to do.
- Find out what your target listeners know about your topic? Is it next to nothing? A lot? To do this, examine the information currently available on the topic.
- Accuracy in reporting and research is all important. Always double/triple check your facts. If possible get 2 or 3 sources to confirm information.
- There is always two sides to a story! Always get the other side of the story.
It’s not a bad idea to start with some kind of opening or intro, that explains what people are about to hear, and who they are listening to. Intros make a great slot for thanking program sponsors, too.
Write A Radio Script. Programme.
Radio scripts allow you to plan ahead and ensure that you know where you are, and where you are going!
The number one rule when it comes to writing a radio script is to write as if you’re talking! Don’t make your script too formal as it may sound forced or unnatural live on air, so try and make it as casual as possible, as if you were talking with a group of friends! I normally think of one person, and than pretend i’m talking to that person alone.
Ordering items in your programme will enhance the show.
7:00 Station jingle followed by an intro to the subject of your show, or read latest news
7:15 Station jingle and first guest spot for five minutes.
7:30 Ads or Station Jingle – latest notices or warnings.
7:40 Station jingle. Any promos of music or artist feature
7:55 Drive Time. Weather. Traffic.
8:00 News for seven minutes followed by station jingle.
It can be a good idea to keep your best idea until last as it will keep people listening.
You also need a good hook to captivate your audience at the start. Something that will make them say wow, this is interesting, exciting and worth listening to.
Note that if you’re conducting a live interview, as in, one with someone live in the studio, or calling in over the phone, you should do a pre-interview. This allows you to pose all the questions you will ask in the real interview so your subject is prepared for them and you know how they will answer.
Conduct quality interviews by maintaining a casual, conversational style and asking your subject further questions to get more information or simply to find a piece of info that is memorable or noteworthy for your overall story.
Try to involve the listener. A good way is to ask a rhetorical question, such as:
Can you remember..etc etc?
Avoid big words and complicated terms. Or if you need to use a specific scientific or medical term then make sure you explain what it means in everyday language.
Remember your personality can make the difference. Never forget that there won’t be two hosts like you!
Tip: If you’re having trouble making your script sound natural, record yourself talking about the subject. You can then go back and listen to it and write down key issues.
Pay attention to the things that another radio show does that keeps you engaged and listening.
- Does the host give fun facts about the music they’re going to play or just played?
- Are the interviews interesting and easy to follow?
- Also take note of the things in a show that make it drag or make you dislike it.
- Are there too many pauses? Is the host’s voice too monotone or too fast?
Think of how you can avoid these things in your own radio show.
broadcasting live is a great option if you want to keep a certain spontaneity. Your listeners will also enjoy interacting with you and will feel a sense of closeness to you. The “uncertainties of live broadcasting” do exist, but they can quickly add a touch of fun & humour, bringing a human element to it.
So to summarise,
- Who is your Target Audience
- Do your research on the subject/s
- Write a radio programme
- Pay attention or listen to other shows and take note of good and bad things.